Monday, June 25, 2007

Podcast vs Blog

Well, the firestorm of controversy which originated from my last post basically ended up with these conclusions:

1: Don't bother attempting to get people to subscribe to your podcast. Its just too hard and will remain too hard

2: Most people just listen to your show at their desks anyways so the point is moot.

3: How to get more listeners? Forget point A. Embrace point B. Use a flash app to easily play your show from your site, then use the same old tactics to drive people to your site. You know SEO, blog etc etc etc.

It all comes down to the same thing: a podcast is nothing special. Nothing more special than a YouTube uploaded video, cause the whole downloadable/subscription thing is not worth doing. What makes a podcast a podcast? Obviously not the delivery mechanism.

Maybe podcast = user created audio or video? No, cause YouTube is not full of video podcasts, now is it? So the term podcast means its episodic and you CAN download it. If hardly anyone is downloading, why should we bother.

But thats not the main point of my post. If people listen online, then they can read online. You drive people to your site just like you drive people to your blog. A podcast is a blog.

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